The Bay Area Aloha Concert features award-winning Josh Tatofi performing at the one-day PICA Festival in San Mateo on August 14


South San Francisco, CA July 27, 2022 Press Release

Pacific Islanders Cultural Association


Aloha Concert in the Bay Area


Grammy-nominated Nā Hōkū Hanohano wins multiple awardsner

Josh Tatofi

Live from Hawaii

Josh Tatofi, photo courtesy of Josh Tatofi

Sunday August 14, 10 a.m. – 5 p.m.; San Mateo County Event Center

Aloha – Gather the community

SAN MATEO, CA (July 25, 2022) — After a two-year hiatus due to the pandemic, the Pacific Islanders Cultural Association (PICA) is thrilled to be back with a scaled down version of its popular annual San Francisco Bay Area Aloha Festival with a day Aloha Concert in the Bay Area with Nā Hōkū Hanohano Multi-Award Winner, Grammy Nominee and Winner of New Zealand’s Best International Pacific Music Award – Josh Tatofi – live from Hawaii. The Bay Area Aloha concert takes place on Sunday August 14 from 10 a.m. to 5 p.m. at the San Mateo County Event Center.

Photo by Ray Fleming

The all-day 2022 Bay Area Aloha Concert includes a full line of entertainment, an Ohana Korner with children’s activities, community booths, arts and crafts, vendors, food, lei-making, raffles for many prizes, including Hawaiian Airlines miles. From the headliner Josh Tatofiadditional music by Patrick Landeza and son, Pomaïka’I, Ho’omanaand Polynesian magazine Manuia. Spectacular Hula’s Halau Ka Liko Pua O Kalaniakea, Halau I Ka Wekiu,and Halau Ke Kai O’Uhane/ Halau Na Maka Olali.

Attendees may bring low-back beach chairs and blankets for concert seating and their own food and beverages; however, alcohol is not permitted. Picnic tables are available for additional seating. Sponsors include Hawaiian Airlines and the San Mateo County Event Center.

Photo by Ray Fleming

Visit the PICA website for the updated schedule of Bay Area Aloha concerts and activities:

Josh Tatofi was born and raised in Honolulu, Hawaii. His father, established local musician Tivaini Tatofi, is an original member of the famous reggae band Kapena. As a child, music for Josh was a must. By the age of thirteen, Josh had begun performing throughout the Hawaiian Islands, establishing himself as a respected singer while gaining recognition from his audience and peers. At the age of nineteen, Josh recorded an album with the hugely popular Maui band ʻEkolu.

With the release of her first Hawaiian-language single, titled “Pua Kiele”, Josh expressed his adoration for the language, culture and traditions of Hawaii. In 2016, Josh released a full Hawaiian album, also titled “Pua Kiele” and with that embedded his imprint in the Hawaiian music scene. Since then, Josh has earned the nickname “the Luther Vandross of Hawaii”. And with an important title to bear, Josh Tatofi continues to express his soul through the Hawaiian melee.

In 2017, he won two Na Hoku Hanohano awards for Male Vocalist of the Year and Island Music Album of the Year for “Pua Kiele”. He earned a Grammy nomination in 2018 for the same album in the Regional Roots category.

In 2022, Josh won Single of the Year, Hawaiian Single of the Year, and Hawaiian Music Video of the Year for ‘Wena’ at the recent 45th Annual Nā Hōkū Hanohano Awards.

Halau Ka Liko Pua O Kalaniakea – Photo courtesy of PICA

Pacific Islanders Cultural Association was established in 1995 to encourage and perpetuate Pacific Islander cultures in Northern California and is staffed by interested volunteers whose mission is to develop and perpetuate through education the histories, cultures and traditions of all Islanders of the Pacific. One of PICA’s goals is to remain diligent in its efforts to celebrate together by sharing diverse cultures and encouraging young people to commit to higher goals, with college scholarships that are awarded each year at the annual festivals of pica.

Attendees are encouraged to wear masks and PICA will follow all local and national COVID-19 health and safety guidelines in place at the time of the festival. Visit here for the most current state of California guidelines.

Josh Tatofi: Award-winning Hawaiian music
Halau Ka Liko Pua O Kalaniakea: hula
Pomaika’i: Contemporary Hawaiian Music
Halau I Ka Wekiu: Hula Kahiko
Ho’omana: Traditional/contemporary Hawaiian music
Halau Ke Kai O’Uhane/ Halau Na Maka Olali: Hula Kahiko, Hula Auana
Patrick Landeza and son: Nā Hōkū Hanohano Award Winning Slack Key Hawaiian Guitar
Polynesian magazine Manuia: Tahitian music
Ohana Korner: Children’s area with free games, crafts
Community kiosks
Lei making by Uncle Herman Tachera
Prize draws for many prizes (you don’t have to be present to win)
Hawaiian Food Marketplace and Vendors

WHEN: Sunday, August 14, 2022; 10 a.m. – 5 p.m.

WHERE: San Mateo County Event Center1346 Saratoga Drive, San Mateo, CA 94403
Parking is $18; Street parking available; and accessible by public transport

TICKETS: $25 General admission; Free entry for children under 5 years old

• To purchase tickets, please visit
• Tickets are only available online in advance and on the day of the concert
• More information on the Pacific Islanders Cultural Association (PICA):; call 415-281-0221; or email
• Visit us on Facebook:
• Visit us on Instagram:
• Informational trailer on the history of the Bay Area Aloha Festival:

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